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Pregão Eletrônico Na TV

May 17th, 2006 | Author: MrsMoney

Fernanda Galvão
Uma proposta de 10 grandes corporações americanas deixou as emissoras de TV assustadas. Gigantes como HP, Wal Mart, Microsoft e Masterfoods querem criar um novo modo para a compra de espaço na televisão.

Em vez de destinar antecipadamente a verba anual para os canais, eles querem fazer um pregão eletrônico pela internet para baratear o custo da propaganda.

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Posted in Business Ideas / Idéias, Hot, Mad or What?, Marketing, Posts In Portuguese, Trends & Niches / Tendências & Nichos

2 Responses to “Pregão Eletrônico Na TV”

DO says:

May 17, 2006 at 3:45 pm

Esta briga promete ,hem CRIS???Beijos!
Jônatas Gardin says:

May 17, 2006 at 3:57 pm

A RedeTV tinha lançado com estardalhaço isso há um tempo atrás.

Se agora todos esses titãs estão entrando no mercado, pode significar que a hora é agora.

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