Last month, APEX-Brasil (Trade and Investment Promotion Agency) promoted in Milan the Brasil Oggi: Passione per lo Stile project (Brazil Today: Passion for Style, in English), a series of actions to take the Brazilian fashion to Italy and to stimulate business between Brazilian companies and Italian buyers. The project was organized in partnership with 4 sectorial institutions – Brazilian Textile and Apparel Industry Association (ABIT), Brazilian Association of Shoe Manufacturers (Abicalçados), Brazilian Association of Fashion Designers and the Brazilian Jewellery and Gems Trade Association (IBGM). The 25 companies that took part in the project negotiated US$ 1,5 million during the event and will negotiate US$ 6 million during the next 12 months.
Brasil Oggi: Passione per lo Stile comprised an exhibition, important Brazilian brands fashion shows and business rounds between Brazilian and Italian businessmen.
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