Like many businesses in Germany, Beate Uhse is profiting from the FIFA World Cup. It’s difficult to predict the exact effect the soccer championship has on the company, but Beate Uhse officials hare hoping a German victory in the finals would not only stir up athletic passions in the country, but also inspire a general lust for life.
‘If we become world champions, things will really get going,’ Otto Christian Lindemann - the company’s CEO - said.
According to Lindemann, big sport events are often connected with the consumption of erotica. The Beate Uhse erotic cable channel, for instance, is known for getting higher viewer ratings on Sunday evenings, in the time slot immediately following a popular sport news show on one of Germany’s 2 public broadcasters.
Beate Uhse has recently struck a deal with a German beer maker to produce a special brand of beer called 69, which - in addition to offering the usual joys of intoxication - is also aimed at increasing male potency. The beer contains an extract of Muira Puama, an aphrodisiac plant from the Amazon region. When the company announced its new product in the beginning of April, an enthusiastic German tabloid ran a story about ‘the first beer that even women will like.’ It is expected that 69 will strike the right chord with testosterone-driven soccer fans this summer.
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Can’t beat a creative business hehehe.
xxx