Do you have a blog? Does your business have one? Most businesses aren’t blogging yet, according to a report by eMarketer. The report’s author speculates that companies are wary of consumer comments and ceding control of their brand, but is optimistic that more companies will be blogging in the future.
Companies might not be creating blogs, but they are advertising on them. A study by PQ Media released earlier this year predicted that spending on blog advertising will reach US$ 36.2 million this year, up from US$ 16.6 in 2005.
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