traffic site to drive ads on wireless devices.
Gorilla Nation Media recently added Sigalert.com to its aggregated automotive vertical market and will exclusively represent the site to increase future online ad revenues from major brand marketers.
Sigalert is a leading traffic information site which currently receives over 7 million page views per month and partners with several major media sites, including NBC TV and the LA Times. Roughly 65% of its traffic comes from S. California users, making it a prime destination for many forms of automotive marketing communications in the largest car culture in the country. ‘Sigalert represents a major expansion for us in this lucrative category,’ stated Brian Fitzgerald, President of Gorilla Nation. ‘It’s an incredibly useful site that provides us the ability to sell very integrated, regionally targeted media programs across multiple communications platforms.’
New creative ad units will include strategic placement of destination icons on selected area maps. For example, franchise brands such as Starbucks, McDonald’s and Chevron may now integrate location logos and special promotional offers within traffic graphics. Space will also be available within alerts sent to motorists via wireless devices, including cell phones and PDAs, where real-time traffic information is most useful. More.
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