Virtual Entrepreneur

Market Wire:
Atlanta automotive parts distributor 1-800 Radiator will transfer ownership of their Atlanta warehouse to John Nabinger, a local businessman. According to the company, a local owner will ensure high-quality customer service to their customers in Atlanta. Since 2004, 1-800 Radiator has been systematically converting their corporate-owned locations to local, franchise management.

1-800 Radiator’s hold on the automotive industry has increased steadily since the start of their franchise program in 2004. With nearly 90 locations across the country, the company has become the nation’s largest independent distributor of cooling components. The company’s franchisees are vital to this growth.

6 million radiators are replaced each year. The combination of 1-800 Radiator’s buying power and the community-oriented approach of the franchisees has allowed the company to dominate this market. 1-800 Radiator has made its mark providing the repair shops and do-it-yourselfers that need the parts with brand-new radiators delivered to their door.

John Nabinger is excited to manage the 1-800 Radiator outlet in Atlanta. His initial plans for the territory include focus on ‘building strong relationships’ with his customers. When asked what he as a franchise owner hoped to bring to the Atlanta market Nabinger replied that ‘As a local owner I can manage customer service with a local perspective, and learn how to strengthen the business, so we can better serve the customers.’ He also benefits from the backing of 1-800 Radiator. ‘I like being part of a bigger organization,’ he says. ‘More people mean more resources behind me.’ These resources are currently available to customers in the Atlanta area through John Nabinger’s 1-800 Radiator franchise.

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