Paul Chaney:
Real estate blogging is catching on in a big way, though it is not ubiquitous yet by any means. Realtors have found blogs to be useful for the very same reasons you have found it useful as a marketing tool - it gets them more exposure on the internet, positions them as experts in their field, and gives them opportunity to build their brand.
If you are a Realtor and you have considered starting a blog, let me reference this site - RealtyBlogging.com. It is a blog community comprised of experts on the subjects of blogging and real estate, and serves as an ongoing tutorial for blogging how-tos, particularly as it applies to the real estate industry.
You may be a business blogging professional looking for opportunities to market your expertise. I suggest that taking a hint from Blogging Systems might be worthwhile. Real estate is not the only industry where blogging is beginning to gain a foothold, there are many others. Why not consider partnering with a blogger in one of those verticals and niche yourself there for a while. We’ve found its not difficult to penetrate the real estate industry and gain a level of prominence. In fact, Blogging Systems is the sole sponsor of the very popular Inman News blog (a leading real estate news site).
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