The New York Times:
Coca-Cola, Pepsico and other companies are updating their promotional code marketing for the Internet, establishing elaborate bonus programs that were once the province of credit cards and airlines, in order to build online relationships with frequent consumers.
Marketing consultant Joseph Jaffe told The New York Times: ‘The codes of yesterday were a foot in the door for marketers. Now they’re substantive branding tools, encouraging full-blown relationships.’ More
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