Peter Zheutlin:
My 11-year-old son, Noah, is a budding entrepreneur of sorts - if you measure entrepreneurship strictly by the generation of potential moneymaking ideas and not actual moneymaking. Since he always has some elaborate future purchase in mind - usually an electronic device costing many thousands of dollars - he has more schemes for hitting it big than Ralph Kramden of ‘The Honeymooners’ TV show. 11-year-olds are virtual sponges, and when Noah heard that my wife and her business partner had sold advertising space on their website, he came to the conclusion that if only he had his own website, money from eager advertisers would follow. So he set out on his own cyber adventure, found a ‘create your own Web page’ website, and, with no formal training, did just that.
To minimize any disappointment he might feel when Nike, Microsoft, and Circuit City didn’t immediately throw millions of advertising dollars his way, I explained that for a website to make money from ads, you have to show that huge numbers of people are actually visiting your site regularly. I didn’t want to burst his balloon, but I did want him to understand something about the real world of business, especially that making money isn’t always a simple or easy matter.
As best I can tell, Noah’s website has 2 features. It has links to games you can play on other websites or games he has downloaded to his own site - I’m not quite sure which - and it has an instant-messaging feature that allows our family to communicate by computer rather than actually talk to one another. Carry on reading to find out what he did during an interview.
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