New Entrepreneur Finds Help In ‘Scary’ Transition
In Business Las Vegas:
A year ago Jenna Doughton (photo) wanted to shake up her life. She had a satisfying job as a personal shopper at a major retailer and a tight circle of supportive friends. But as her 30th birthday came and went, she knew she wanted more. She wanted her own business. ‘I kind of sat down and re-evaluated my life,’ she said. ‘I wanted to have more free time. I got my real estate license and was going to do that, but my heart wasn’t really in it. I just wanted to be in control of my own existence. I was thinking of all the things I could do and what would make me happy.’
4 months ago she took the plunge, venturing out into the world of entrepreneurship, applying for a business license and registering the name of her personal shopping business (Jenna Doughton Life Stylist) and quitting her job. Over the past 2 years she saved enough money to live comfortably for 6 months with no income while building a business. She knew she’d likely never have the chance again. ‘I knew I had to do something now or I never would. One day I just woke up and said, I’m going to put my 2 weeks in,’ she said. ‘It was scary for me. It took me a year to decide to really make that change because I did have a good job.’
Only a handful of her customers from her previous job have made the switch to paying her for her time. Before, she was paid a salary and made most of her income from commission on clothing sales. Now, for a fee, she’ll come to your home and organize your closet, assess what wardrobe pieces you need, discreetly donate or sell your unwanted clothing and fill the holes in your closet. During her business’ soft opening, she’s grown to between 25 and 30 customers. It’s a big drop from the 300 regulars she served when she worked for commission, something that at 1st made her nervous. Continued…
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