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Marketers Get Their Mascots In On Action At MySpace

August 31st, 2006 | Author: MrsMoney

inside-myspace.jpg

USAToday:
Wendy’s International and Burger King represent a growing number of companies that are turning to social networking as a way to reach out to today’s youth. Faux profiles of ad characters are popping up on MySpace.com, but companies need to walk a fine line to avoid seeming like they are just trying to push a product, which can turn off the MySpace crowd, one user says.

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