Selling Green Beer To Mormons – How An Eco-Friendly Brewery Saves On Energy And Water
FSB:
Downtown Salt Lake City is not the world’s easiest place to operate a bar. Mormons dominate the population, and although some Mormons do consume alcohol, the Church of Jesus Christ of Latter-day Saints has always frowned upon it.
Also, the city’s desert location means water is scarce and energy is expensive. Those challenges don’t faze Jeff Polychronis. As the owner of Squatters Pub Brewery, located near the Mormon Tabernacle, Polychronis, 51, has found an ingenious path to the moral high ground and to cost savings – going green. Today his pub is lauded as one of the most environmentally friendly businesses in Utah.
To get his Mormon customers to think well of his bar, Polychronis is trying to appeal to their concern for conservation. There exists a small but growing green constituency within the LDS church. Mormon environmentalists have argued in recent years that respect for the Creator requires respect for creation.
This year church leaders are expected to endorse sustainable construction standards set by the U.S. Green Building Council. ‘We try to live in ways that protect and respect the land around us,’ says LDS spokesperson Paula Wright. Read more.
No related posts.
