At Home In A New Storage Niche
PODS Combines Do-It-Yourself and Professional Services.
WashingtonPost.com:
Pete Warhurst had built 1 self-storage business and was looking for a place to put another in densely populated Pinellas County, where good highway frontage was already scarce. That’s when the firefighter turned bizman started thinking: What if he could take the storage containers right to the customer?
‘We sort of poked around to see if anyone was doing it and there wasn’t,’ said Warhurst, a former Largo, Fla., firefighter. ‘No one was targeting the residential market. We figured we could build 50 or 100 boxes and bring them to people’s houses, and we’ll have an adjunct to fixed-base storage.’
It was 1998, and the idea for PODS – Portable On Demand Storage – was born. Warhurst now runs a company that had $200 million in gross revenue last year and whose name has become a generic descriptor for mobile container storage, like Kleenex is for facial tissues and Xerox for photocopies. Read how simple is the concept.
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