My Yearbook – Siblings Conquer Online Niche
ZWire.com:
Catherine Cook, Montgomery High School student, along with her older brother, Dave, were sitting around last year bemoaning the state of the high school yearbook. They thought it was an outdated way to capture memories.
So they came up with the idea of MyYearbook.com – a place online where students can post pictures, write down their memories, vote for class flirt, stuff like that – and mentioned it to their older brother, Geoff. He thought it was a great idea, so he gave them $250,000 to get it off the ground. You read that last sentence right, by the way.
Geoff had made a small fortune while a student at Harvard, creating and then selling a pair of Web sites. ‘Catherine and Dave had the idea, and told me about over dinner last March,’ Geoff said. ‘I was like, ‘wow,’ that could be powerful. So I gave them the money.’
From there, the money was spent to get the Web site – think MySpace with the yearbook twist – up and running, and the siblings went into sales mode, getting T-shirts made up to wear around school. They managed to get a few hundred people to sign up. Guess what is happening now?
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