PR.com:
Advertising and marketing have become a very competitive industry. Companies are in search of a new way to brand products that appeal to consumers consumption. Daily people are exposed to thousands of advertising impressions from the time we wake up till the moment we go to sleep.
Companies entice us to taste, watch, listen and experience their products. The advertising industry spends millions of dollars in attempt to influence our next purchase, and a 20 year old entrepreneur in Colorado Springs, Co wants his share of it.
Phillip Tapia is a young man who has transformed an ordinary 8 ½” x 11” regular piece of white paper and turned it into a full time business. He launched Tray Display Advertising Inc. into a business in 2004 from the basement of his home.
Tapia designed and developed a new advertising concept that turned trash into cash. For the past 2 years, he has had an agreement with 23 of Wendy’s restaurants including Colorado Springs and Pueblo, Co. Tapia has agreed to sell advertising space on the tray liners (placemats), that Wendy’s use to serve all dine-in customers.
As determined as Tapia was, he set out to pitch his idea equipped with passion and a sales kit. He presented the opportunity to advertise in one of Americans #1 fast food restaurants. In a short time, Tapia built relationships with national marketing directors and advertisers with companies that include brand names such as Crayola, Ringling Bros. and Barnum & Bailey Circus, Bally Total Fitness, Earl Schieb Auto Paint & Body Repair, Fast Fix Jewelry Repair and Ace Cash Express. Read more about this inspiring story.
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