Canada.com:
A smart techie with finely tuned marketing smarts is on his way to transforming the way folks shop for a new home.
Blake Batson (photo), the 42-year-old founder of ZIM Technologies, has successfully transplanted gaming technology to the biz world, refining computer programming that allows participants to click and take a virtual tour through a new home.
Think about your child’s favourite computer game and you get the idea. But instead of picking off bad guys in a dark castle, Batson lets buyers walk through rooms that are weeks and months away from construction. He saw a gaping niche in the housing industry: How to help buyers really feel and see a home when it is still just lines on paper. Read more.
Subscribe 
