
Smart Money:
Dirty, crowded, sweaty: That’s how most New Yorkers describe their daily subway commute. Not entrepreneur Lynne Lambert. To her, riding in that metal can as it zooms along and connects straphangers from all walks of life is inspiring. In fact, in 1995, as the voice-over actress was commuting to Manhattan, Lambert was struck with a small-business idea.
‘One day, I was going to one of my auditions, riding the subway, and I looked up and saw these subway logos,’ she said, referring to the big round numbers or letters that identify the New York City subway lines.
A circular green 4 or blue A would look fantastic on T-shirts, bags, belts, baseball caps etc, she thought. 11 years later, her business NYC Subway Line reaps close to $1 million in annual revenues.

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