Law.com:
When done right, blogs are an informative, vibrant calling card that represents you to the world. When done wrong, blogs are a chore and unwelcome expense, and produce little return on your effort. The difference between the 2 depends on having a realistic understanding of what you face before you start a blog.
Here are 10 tips to help make the experience worthwhile:
1. Hit the target;
2. Demonstrate your expertise;
3. Write clearly and concisely;
4. Make the commitment;
5. Image counts;
6. Everything has a cost;
7. Do your homework;
8. Delegate;
9. Remember your professional responsibility;
10. Keep your perspective.
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