eCommerce-Guide:
If you want to attract gaggles of gift-givers to your site, remember these three words: Offer free shipping.
Online holiday-gift shoppers overwhelmingly consider free shipping an important enticement in making purchases, with discounts and free return policies also key considerations, according to a survey released recently by Yahoo! Small Business and Harris Interactive.
90% of participants in the survey said free shipping would draw them to a site, followed by online discounts (69%), free or ‘no-hassle’ return policies, (64%), free gift wrapping (27%) and finally gift certificates (24%).
Some of the results echo what we’ve seen in recent studies - nearly a third of holiday shoppers said that they would do half or more of their holiday shopping online, and that they expect secure check-out and sites that are easy to navigate.
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