There are many ways for small-business owners to increase knowledge of their businesses for next-to-nothing by taking advantage of the Web, including using free Web space, creating a blog, or providing online coupons and promotions.
SmartBiz:
What are you selling? More products are not better when it comes to marketing. In fact, the more targeted you can make your business the easier time you’ll have with all the rest of the steps below and the more money you’ll make.
If consumers are looking for a super store, they have plenty of choice and can shop at the giants like Amazon.com, Walmart.com and EBay.com. Trying to compete against these huge companies with your own ’superstore’ is foolhardy.
Create free Web spaces! Squidoo, MySpace and Facebook are excellent free opportunities to increase your reach. You’ve got to build buzz around your brand and some name recognition and these social networks is where the buzz is at. Use these sites and tools which are freely available to you and you’ll be able to tap into their enormous online communities (MySpace has over 100 Million accounts!). Full article.
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