News-Press.com:
Howard Fox dreams of one day running an online empire. But for now he’s settling for 3 e-commerce Web sites that cater primarily to the demanding tastes of brides-to-be.
‘As I go through stages in life, I find new products to sell,’ says Fox, 38, who lives in Glen Rock, N.J., with his wife and infant child.
That explains the origins of his most profitable site, sensibleweddings.com, which he started in 2004, around the time he got married. After discovering how expensive specialty wedding merchandise can be - products such as bridesmaids’ jewelry, garters, ring pillows and personalized cake servers - Fox created a Web site devoted solely to the small items that make a wedding day unique for the bride and groom.
‘I was looking for another business and I happened to buy some wedding accessories,’ he says. ‘I never thought I’d be selling garters. I’m a guy. But I’ve learned to sell garters and I’m now an expert on bridesmaids’ jewelry.’
Besides sensible-weddings, his 1st Internet retail venture, Fox also operates allclassweddings.com for customers seeking more upscale wedding items, and sensibleparties.com to help people throw a great party without emptying their bank account, according to Fox.
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