Darejunkies.com is part of a new crop of Internet companies vying for a slice of the red-hot market for online amateur video.
MiamiHerald:
HOLLYWOOD - Ben Bacal and Daron Niemerow definitely want you to try this at home.
The Southern California friends are the producers behind DareJunkies.com, an online mash-up of YouTube.com and the television show Jackass. The site dares users to film themselves doing various stunts and share their antics on the Internet.
DareJunkies is part of a new crop of Internet companies vying for a slice of the red-hot market for online amateur video. Instead of serving up clips on any topic such as Google Video and YouTube, these newer entrants shoot for a narrower audience with a special interest focus or riskier fare.
As the name implies, DareJunkies hopes to capture eyeballs with videos that are wacky, exhibitionist or bizarre. The site invites people to choose from a list of dares and submit clips to compete for cash prizes of $100 to $5,000. The amount depends on how highly viewers rate their videos.
The dares are designed to be harmless enough to avoid lawsuits from stunts going badly but are silly enough to be entertaining. Examples: Take a bath in public, sell doughnuts in front of a police station or smear yourself with peanut butter and walk into a dog park.
‘This takes America’s Funniest [Home] Videos to the next level,’ Bacal said. ‘It’s outrageous and shocking like Jackass, but not with people getting hurt.’
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