Insurance Firms Take Aim At Distracted Drivers
Hamilton Spectator.com:
They’re a hazard on our daily commute: the woman steering with one hand and curling her hair with the other, or the fellow scarfing down toast while he checks his e-mail.
Canada’s insurance industry is taking aim at distracted drivers – and it’s putting $4 million behind a campaign to make motorists keep their eyes and minds on the road.
A survey conducted for the bureau by polling firm Pollara suggests 89% of Canadians believe too many drivers are distracted behind the wheel, but only 60% are willing to do anything about it themselves, said Insurance Bureau of Canada vice-president Mary Lou O’Reilly.
More than half of the 1,215 Canadians surveyed (58%) admitted to having recently driven while distracted. Nearly 3-quarters of respondents said they had recently witnessed distracted drivers in action.
An IBC study released yesterday shows that experienced drivers are better able to cope with multi-tasking behind the wheel. But the same report shows that younger drivers react more quickly.
No related posts.
