On Advertising: A Web Link Between Buyers And Sellers Of Ideas
International Herald Tribune:
Meetings between advertising agencies and their clients can be fraught with peril. The client’s chief executive shows up in a pinstriped suit, the agency ‘creatives’ in scruffy togs. As the suit dims the lights and turns on the PowerPoint, the creatives slump back in their chairs, rolling their eyes in horror.
A new ad agency with its roots in Slovenia has developed a way to eliminate these awkward encounters. The business, called OpenAd, is not really an agency, at least in the traditional sense. But it has access to 7,000 creative specialists around the world, making it the closest thing to a global ad agency to come out of this tiny country between the Alps and the Mediterranean.
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