Niche Geek:
Romantic-Minded Entrepreneur: Alexi Faucher, 47
Name of Business: Seduction and Spice
What the business does: Caters romantic dinners
Founded: 2003, though it wasn’t a full-time business until last year
Location: Phoenix, Arizona
Employees: 0, but she occasionally uses contractors
There’s something about this business: Faucher’s business is still in the startup phase, but with projections of $70,000 by the end of this year, she’s making a living - and racking up a lifetime of interesting memories. She has catered meals in the back of a limousine for a surprise birthday, as well as in someone’s hot tub and another person’s hammock. The best part of the business, though, is knowing that she’s helping create memories for her clients. ‘After the stage is set, I take one last look to make sure everything’s as perfect as it can be,’ says Faucher, who then generally disappears, since after all -John Ritter’s classic sitcom excepted - 2 is company, but 3’s a crowd.
The hardest thing about running her business isn’t setting the mood or the table; it’s marketing. She has to convince couples that romantic dinners aren’t just for Valentine’s Day or a birthday or anniversary. Sometimes, ‘just because’ is a good enough reason to give that special someone a romantic dinner.
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