He Borrowed 250.000 FCFA (US$500) And Built A Multimillion Dollar Empire
Remembering John Harold Johnson – Black Businessman and Hero: Some Lessons for ‘Living’ African Entrepreneurs.
The Entrepreneur News Online:
John H. Johnson (photo) borrowed 500 dollars in 1942, and over the next 6 decades he built a publishing empire that chronicled the Black American experience. Within 60 years, John H. Johnson single handedly created the Black consumer market.
Before the introduction of Ebony magazine in November 1945, there were Black newspapers, and even a sprinkling of radio stations catering to the Black audiences. But for advertisers, especially those that were nationally recognized, the Black consumer market did not exist and neither did the need to advertise to it. Johnson sent a salesman to Detroit every week for 10 years before an automaker agreed to buy ads in Ebony. John Harold Johnson, the magazine publisher, born January 19 1918; died August 8 2005. Learn more…
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