Virtual Entrepreneur

dBusiness News:
Vegetarianism brought them together in 1971 and their dedication to running businesses with an ethical conscience has brought them professional success. Julie and Richie Gerber, organic farmers from Maine, moved to Florida in 1980 and purchased a natural food store in Fort Lauderdale called the Bread of Life.

As Licensed Nutrition Counselors, the pair became very involved in educating customers about health and wellness. Julie taught vegetarian cooking classes and Richie hosted ‘The Natural Grocer Radio Show, South Florida’s Health Talk Radio’ which aired for 10 years. Their healthy lifestyle, knowledge, and strong convictions helped them become well-known and respected experts in the healthy food movement. The fact that Richie is shock jock Howard Stern’s cousin also helped to increase the Gerbers local fame.

Bread of Life merged with Whole Foods Market in 1997, prompting the creation of the Whole Foods Florida region. The Gerbers retired, but not from their green lifestyle.

Together, these original hippies have seen the Natural Foods movement grow from being on the fringes in the early 70’s to the universally accepted industry it is today. Now, the husband and wife team have started a new business which incorporates all of their personal philosophies which they are applying to their new endeavor.

BeeCeuticals Organics™ (pronounced ‘Bee- Soo-ti-kuh ls’) is dedicated to providing body care products that enhance the health and well-being of their customers, community and the planet by using their own proprietary Organic Holistic Honey BlendTM in combination with other organic botanicals, extracts and hive products.

Read on.

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