IOL Jobs:
Forget about what the experts say is the right ‘profile’ for an entrepreneur.
The reality is that entrepreneurs generally get into business because they want to, or because they have to.
Whether entering into entrepreneurial business by desire or forced into survival mode by circumstance, it appears that entrepreneurs can surface in all shapes and sizes, regardless of race, colour, gender or creed, and are stimulated by very different painful experiences and/or pleasurable expectations.
In over 30 years of business activity, I’ve yet to meet any 2 entrepreneurs who look alike or who operated their businesses in the same manner.
The truth is that entrepreneurs are a unique, independent-minded, innovative business breed who tend to take or make their own paths and create their own luck.
Entrepreneurs generally have or develop the ability to:
* reduce the complex to the simple;
* to see that which others cannot see;
* to travel down roads that others fear to tread;
* to treat every journey, twist and turn, as an adventure;
* to focus on their end goal while enjoying every step of the way.
The secret to entrepreneurship is recognising that business is a simple function of providing or developing a product or service that consumers want or need and who demonstrate that they are willing and able to pay for it.
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