OutOnTheNet:
GayFranchise.com is up and running as the only online franchise directory that specifically targets the gay and lesbian business community. The new portal opens doors to a brand new market for savvy franchise marketers and assists self-identified GLBT business professionals in becoming successful franchisees.
‘Until now, the GLBT community has gone virtually unrepresented in the franchise industry,’ Grant Courtney, co-founder of GayFranchise.com, said in a release. ‘We are seeking to change that pattern by linking forward-thinking franchisors with one of the most lucrative markets in the U.S. economy today.’
GLBT business professionals will find comprehensive listings of franchisors that include a company history, training, qualifications and the company’s diversity statement. The site also will feature capital partners, attorneys and consultants to guide beginning franchisees to success.
GayFranchise.com is the only service provider that connects franchise companies to the gay and lesbian business community. Through online and offline directories, as well as an upcoming GayFranchise Expo, this multi-media opportunity will help franchisors make a connection to the GLBT community, thereby increasing brand awareness and franchise sales.
The company also adds momentum to the increasing gay economy. With the purchasing power of this niche market projected at $835 billion by 2011 and gay neighborhoods sprouting up all over the country, the gay community is a formidable contributor to America’s overall economic growth.
Charter clients of GayFranchise.com include; Lapels Dry Cleaning, Bad Ass Coffee, Sign Biz, Aim Mail Centers, Handyman Matters, My Girlfriend’s Kitchen, Figaro’s, Precision AC, More Space Place and Bear Claw Coffee. Lapels Dry Cleaning also holds the distinction of being the first Gold Sponsor of GayFranchise.
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