The New Niche: Scalp Care For The Hairless
Star Tribune:
For most of recent grooming history, having a totally bald pate was a look most likely found among men with formidable personalities and names to match – Kojak, Yul, Ike, Warbucks, Clean. It wasn’t a look for John in accounting.
But in the late 80s, Michael Jordan shaved it all off. Soon, the world was examining the scalps of Bruce Willis, Andre Agassi, Moby and just about one token character on every TV show.
The response is a booming market of products being developed and sold specifically to the unhirsute – a new front in the nearly $5 billion worth of male grooming products sold annually in the United States.
There are gels and ointments to help with the shave, to enhance the shine, to reduce the glare, to help with dryness or oiliness, to block the sun. There’s even a rolling razor to make daily upkeep less stressful.
‘I’m a former comb-over wearer,’ confessed Howard Brauner, founder of the 2-year-old company Bald Guyz, based in Manalapan, N.J. ‘Once I decided to really go bald, my wife would get annoyed at me for using her expensive shampoos. But I had to use something to clean my head.’
Brauner now uses the Bald Guyz head wash he developed. The company also puts out a conditioner, pocket-size individual head wipes, for use on the go, and an SPF 30 sunblock gel. (About 2% of skin cancers occur on the scalp.) For men who have forgotten to block, there is an aloe-and-green-tea moisture gel for burns.
There is also Mission: Control Bald Head Balm, a creamy, nongreasy SPF 15 sunscreen introduced last year by Sharps, and an SPF 25 Complete Head Care Lotion from the new scalp-care brand Matte for Men. HeadShade SPF 15 is a sunblock spritz by HeadBlade, a California-based company that sells products at CVS and Kmart, among other stores.
Carry on reading: Doing wheelies.
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