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The king of online payments, PayPal has introduced a really good service for the SMBs. It has introduced an application package which can accept online payments cost effectively and in a secure manner for small and midsize businesses. Called the Website Payments Pro a number of features have been added to it such as Direct Payment API, Express Checkout and Virtual Terminal functions which will let online shoppers decide as to how one can pay for purchases.
Using the Virtual Terminal feature businesses can even accept orders online and direct payments to PayPal whereas the Express Checkout service ends the duplication of efforts for re entering billing and delivery information. The checkout process enables businesses to add their own branding and help them in redirecting buyers back to the website after the completion of the transaction.
This package has been created for meeting the requirements of the businesses which wanted to combine the benefits of PayPal along with gateway and a merchant account.
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