NicheGeek:
Like every MBA student, Dwight Schultheis was waiting for a business idea to inspire him. Then he noticed something: He and his male friends had shaving-related skin problems, and the products they used didn’t help. ‘We’re spending $200 on jeans, but using soap on our faces,’ he says. ‘It felt to me like it was a really untapped market.’
Months of market research and a few focus groups later, his upscale men’s grooming products company, Amenity, was born. The New York City business has grown to nine employees and annual revenue surpassing $1 million - quite a leap from last year, when Schultheis and co-founders Lisa Lehan, 28, and Kimberly Pecoraro, 32, started the company with $500,000 from personal funds and angel investors. ‘We’re trying to be a first-mover and innovator in the men’s category of clinical grooming,’ he says.
Subscribe 
