Shay Rosen:
E-business and e-commerce have quietly become the proving grounds for entrepreneurs seeking to parlay their ideas into a successful business entity. While online entrepreneurship is by no means a recent development, the number of non-traditional online entrepreneurial endeavors is growing at a rapid rate.
Where dot com businesses revolving around the business of dot com once reigned supreme, more traditional business models are now hitting the online marketplace en masse. From sales of mass market goods to services that can be performed through networking, the list is as endless as the number of available IP addresses.
The rise of the internet age has been a blessing for the entrepreneur, as it offers the ultimate low overhead in virtual space but exposes prospective business owners to high volumes of traffic they would be hard pressed to reach otherwise. With the capability for reaching millions worldwide, internet enterprises are fast forming the ultimate buyer’s market, where checking out the competition is only a point and click away.
Still, entrepreneurs experience far more positives than negatives when setting up shop on the internet. For starters, real estate is the great equalizer. Aside from being banned from Google or one of the other major search engines, there are no bad areas for business. Every ‘location, location, location’ is on main street, and only the amount of window dressing separates one business from another. This allows the savviest entrepreneurs to focus far more effort on offering added value and being more creative with their marketing efforts. When the playing field is level, both businesses and consumers can benefit…
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