Misleading headlines and stories about potential Business.com sale spread like wildfire.
Domain Name Wire:
Business.com is for sale. That much we know. But it’s not only the domain that’s for sale. It’s a business that’s been around for over 7 years. Its 2007 EBITDA was about $15M according to a Wall Street Journal online article. That article also says some people expect it to sell for $350M at auction, but that hasn’t occurred yet.
So why are we seeing headlines like this, from respected publications such as ZDNet?
What’s in a domain? $400 million if you’re Business.com
If you just read that headline you’d assume the domain name business.com sold for $400M. In fact, if you read the first half of the ZDNet story, you’d still think it was only the domain name for sale. But it’s not. It’s the business. Not just the domain. End of story.
Yes, the domain is worth a lot and has helped Business.com become what it is. Even without an attached site I’d say it’s worth about $5M-$10M based on recent big ticket domain sales.
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