Forbes:
The bidding started at $300,000 and blasted through the seven-figure mark before settling at $1.8 million. No, this wasn’t Sotheby’s–nor was the object d’art a Picasso. This battle was for the URL Seniors.com.
The action took place last week at the domain name auction, hosted by Moniker.com at the Grand Hyatt hotel in New York. The invitation-only participants, who seemed more suited to a Star Trek convention, would ultimately bid on 218 Web domain names that all together would sell for $10.8 million.
Many clocked six-figure price tags, far exceeding the industry average of $2,000 to $3,500, according to Matt Bentley, chief strategy officer for Sedo.com, a domain brokerage firm. Two broke the $1 million mark: Creditcheck.com fetched $3 million and Seniors.com nabbed $1.8 million.
In Pictures: Five Most Expensive Web Addresses
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