Business Owners Rank Internet As Most Important Marketing Tool
A majority say they plan to spend as much or more this year on online advertising and other Web tools.
By Liz Webber – Inc.com:
Entrepreneurs now say the Internet is the most important marketing tool for their companies, but they primarily still use the Web for e-mail and research, according to a new survey.
The Capital Access Network Small Business Barometer, a quarterly poll of 250 business owners nationwide who accept credit cards from customers as a method of payment, found that small companies ranked an Internet presence or website as the number one method for business marketing, over such traditional tools as networking, public relations and print and radio advertising. However, respondents also said their top two online business-related activities are checking e-mail and researching business solutions.
‘Our survey indicates that there is a definite disconnect between a smaller business’s needs and their goals for meeting them,’ said Glenn Goldman, president and CEO of Capital Access Network. ‘There is this gap of understanding between the type of business and what the Web can do for you.’ Capital Access Network, based in Scarsdale, N.Y., provides merchant cash advances to small businesses through its main subsidiary, AdvanceMe. More.
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