Sydney Morning Herald:
When it comes to publicising your business, one of the most powerful mediums is television. So how do you get on the small screen? Yesterday, I taped a segment on the Susie show on WIN TV, hosted by the effervescent Susie Elelman. Screening at midday on weekdays, the show is broadcast to regional Australia.
Shows in this format are very popular. Just think Sunrise, Kerrie-Anne Kennerley, and 9am with David and Kim. It’s an excellent chance for you to be interviewed about your business.
Susie interviewed me about one of my businesses, a fashion and accessories label. In a brief 4 minute segment, we covered the history of my business, where to buy the products and were even able to showcase six outfits on some gorgeous models. It was short, sharp and very visual.
After all, that’s the vital element about television. You have to have good visuals to go with your story. You might have the most amazing business in the world, but if you can supplement your story with good visuals, then this risks viewers turning off or switching stations.
So if you are trying to pitch your business as a story idea to television, what should you do?
Continue reading: Contact the show.
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