Business2.0:
What could be more American than a recreational vehicle? How about an 18-wheel semi that, at the press of a remote control, ‘pops up’ into a motel with room for nearly four dozen people?
Surprisingly, however, this supersize RV is being made not by a U.S. company, but by a Spanish one.
Hotelmóvil is the brainchild of Fernando Saénz de Tejada, the 36-year-old CEO of SuiteMóvil. He got the idea 3 years ago on a pilgrimage to a shrine of the Virgin, where he and thousands like him had to sleep outdoors. ‘In the events sector,’ Saénz says, ‘the principal inconvenience is the lack of infrastructure.’
A Hotelmóvil arrives at the site - campground, beach, woods etc. - looking very much like a standard semi. You simply detach the cab and press ‘Play’ on a handheld remote to start the 30-minute hydraulic unfolding process. Four legs lower to the ground to stabilize the structure, the second story rises to a height of 20 feet, and the first-floor rooms slide out, Transformer-like, to the side.
When all is finished, you have 11 bedrooms with private bathrooms and a second-floor outdoor terrace. The rooms come with hardy wood-and-metal furniture bolted down inside; bunk beds can be added to sleep as many as 44. The hotel includes perks such as heating, air-conditioning, flat-screen TVs, and Wi-Fi…
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