Niche Biz: Pawparazzi Pets

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Business Opportunities:
Why should Paris Hilton and Britney Spears have all the fun? Now a kid can have a pet as fashion accessory without bothering a real, live animal.

Brothers Chris and Eric Ryan started Noodle Head Inc. in 2003 with products including kits for people to design their own flip-flops and Chinese kites.

Expanding into fake pets and accessories stemmed partly from Chris Ryan observing that his own 2 daughters ‘were infatuated with anything small, cute and furry… and they particularly enjoy the whole glitz, glam, dress-up aspect of play.’

A major score was getting Pawparazzi Pets in Nordstrom last year. Coming this month, several new models and a luxury hotel for them to cavort in.

 

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