Flixya:
Gaming has become the motivator of hundreds of millions of people the world over. Game players spend multiple hours just paying close attention to the game almost without blinking. Ask the average player about what is associated with a particular game and they recall it. They really do.
Marketers that have huge marketing budgets have already embraced this. Placing an advertisement in a game is not a new concept, just an effective one.
Think I’m kidding? Take a little time to look around when you go to a major sporting event. There are ads everywhere. There are ads painted on the field or court, hanging from the rafters, tacked to the wall, hanging over the stalls in the mens bathroom. I mean they are everywhere. Marketers haven’t stopped there.
If you play video games you know what I am talking about. While playing video games, in the game you maybe you are walking down the street in the video game and come across an ad for a clothes line tacked to the wall. You may think that these are just decorations but they are not. Programmers of these games create whole cities with people in them interacting with the person playing the game. Do you really believe programmers couldn’t come up with a fake name for a fake product to put on that poster gamers keep running into?
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