New York Times:
Ever since Google bought YouTube last November, it has avoided cluttering the site and the video clips themselves with ads, for fear of alienating its audience.
The strategy helped cement YouTube’s position as the largest video Web site but didn’t do much to justify YouTube’s $1.65 billion price tag.
Now Google believes it finally has found the formula to cash in on YouTube’s potential as a magnet for online video advertising and keep its audience loyal at the same time.
The company said late Tuesday that after months of testing various video advertising models, it was ready to introduce a new type of video ad, which it said was unobtrusive and kept users in control of what they saw.
The ads, which appear 15 seconds after a user begins watching a video clip, take the form of an overlay on the bottom fifth of the screen, not unlike the tickers that display headlines during television news programs.
A user can ignore the overlay, which will disappear after about 10 seconds, or close it. But if the user clicks on it, the video they were watching will stop and a video ad will begin playing. Once the ad is over, or if a user clicks on a box to close it, the original video will resume playing from the point where it was stopped…
Also Read
- Google To Distribute Music Videos With AdSense TMCNet: Google is getting ready for a re-entry into...
- Google Starts Paying YouTube Contributors Popular YouTube posters to make some cash. PC Advisor: YouTube...
- YouTube Asked To Stop Sex On The Beach In Brazil Brazil court orders YouTube shut on celeb sex video: A...
- YouTube For Your Business YouTube is one of the top 10 sites on the...
- Google YouTube To Pay For Play 24/7 Wall St: Late word from the World Economic...
Subscribe 
