Small Business Computing:
What’s the biggest benefit to starting a small business blog? You might be surprised by the answer: Improved search engine optimization.
Internet search engines view every entry on a blog as a unique Web page, explains blogger Debbie Weil, author of The Corporate Blogging Book. The more posts, or individual entries, your blog has, the better its chances of ranking highly in relevant keyword search engine results. And the greater your search engine ranking, the more likely potential customers will find you. What’s more, blogs are more frequently updated than typical Web sites, which also helps boost search engine rankings.
A blog is shorthand for Web log. In essence, a small business blog is a Web site that serves as a frequently updated, online journal of news and commentary on topics of interest to your customers. A number of different people can author a small business blog, usually the owner, chief executive, other employees - or all of the above. For example, Conference Calls Unlimited, a Web-based conference call service provider with eight employees, features an official company blog by CEO Zane Safrit, plus links to blogs written by other people in the company.
The blogosphere continues to grow rapidly. Technorati, a service firm that tracks and organizes independent, user-generated Web content, was recently tracking 99.2 million blogs and counting, up from 72.7 million just four months earlier.
Search engine optimization is reason number one to start a small business blog. Here are 4 other reasons to consider, plus tips on avoiding potential pitfalls.
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