Virtual Entrepreneur

Deadly Branding Mistakes You Can’t Afford to Make

Build A Better Blog:
Branding is a marketing concept that’s been around for decades. But, do you know how important it is to your business and career for getting known, getting found, and getting clients?

Many professionals and entrepreneurs are either brandless or under-branded. They don’t stand out from their competition, especially on the Web. As a result, their effort, time, energy and money spent marketing doesn’t pay off as well as it could.

When you have an effective, memorable brand and use powerful Internet tools like a business blog to reinforce your message, you can get big results. Your name and your business stay top of mind when someone is ready to hire or buy.

Here are common branding mistakes we frequently see among the small business entrepreneurs and professionals with whom we work:

Branding Mistake #1 - Trying to market to everyone. Often small business professionals aren’t specific about who really needs or wants their products or services. Consequently, the right people don’t pay attention to their marketing message. There is a direct relationship in creating a distinct brand designed to attract a specific niche market and the success of your business.

Branding Mistake #2 - Not knowing what’s being said about you on the Web.

It is critical that you are aware of where your name, business and products are being mentioned online. Set up Google Alerts with your name, business name, products, services and keywords for your niche so you are on top of your online identity.

More branding mistakes here.