Unusual Business Ideas That Work:
5 years ago, Steve Spangler was a science teacher outside Denver. These days, his educational toy company, Steve Spangler Science, employs nearly 30 people and he speaks to groups of science teachers across the country.
Mr. Spangler largely credits his blog for his success. Steve Spangler Science recorded more than $5 million in revenues last year.
‘One of the secrets,’ says Mr. Spangler, ‘is to make sure you’re writing headlines and content that are picked up by [content-sharing site] Digg.com and other bloggers.’
He wasn’t always a believer in blogs. It was after a video of Mr. Spangler demonstrating the explosive effects of dropping Mentos into Diet Coke spread across the Internet that he realized their power to help his business.
The Wall Street Journal spoke with Mr. Spangler about his blog’s impact on his business. Read the interview here.
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