Deciding how to bring your revolutionary new product to market is a challenge. Here are some basics to set you on the right road.
BusinessWeek:
So you’ve created a brilliant new product you know will fly off store shelves. Maybe you’re considering patenting it or building prototypes.
But how do you sell it?
The business of patenting, promoting, and marketing products by independent inventors is a $300 million industry, estimates Bonnie Griffin Kaake, executive director of the nonprofit United Inventors Assn. Indeed, there’s a host of services to help independent inventors turn their ideas into sales. They range from courses on how to sell inventions to online marketplaces that match innovators with corporate buyers or companies that buy inventions outright.
Continue reading: Tread Carefully Before Paying a Fee.
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