Entrepreneur Daily:
They’re called the consumer group most motivated to vote with their dollars, and advertisers are catching on. According to this MediaPost article, a Harris Interactive survey found that about 70% of gay men and lesbians say they’ve switched products after finding out a company had offensive policies against the gay community. Even if a company doesn’t actually offend, 24% reported switching brands simply to support another brand that supports GLBT causes. ‘As a group, gay and lesbian consumers hold greater brand loyalty than do their straight counterparts,’ stated the Gay Press Report.
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