The ‘Free’ Business Model: A Strategy For Attention, Traffic And Profits
Dosh Dosh:
Free is an business model that works extremely well for most types of businesses and websites. The idea of getting something for nothing is one that is incredibly attractive, because it perfectly fulfills the self-interest of even the most casual visitor or consumer.
‘Free’ is also a keyword that is malleable and fully capable of attaching itself to just about any possible search phrase.
Free iphones, free software, free stock pictures, free audiobooks, free coupons. And it goes on forever, like a parasite embedding itself as a modifier for its host.
Selling products or services? Try optimizing for the ‘free’ keyword. If you are a marketplace selling premium software, it wouldn’t hurt to rank for variations of your normal keywords (free desktop calender, free alarm clock, free anti-virus etc), because it easily allow you to draw in search visitors who may become future customers.
Visibility and exposure is just as important as the sales figures you see at the end of every month. To sell, you need to first exist in the minds of others.
Going from a ‘free’ to a paid model isn’t difficult… read on.
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