The ‘green’ signal is on. Many of the world’s biggest companies now realise that the environment matters in business. But while many clean business approaches are part of the corporate social responsibility portfolio, companies have caught on to the other green that environmental practices can bring - that of money.
AME Info:
There are many simple environment-saving solutions that have not just made businesses greener - helping their public image - but are also good for the business itself.
Having seen companies in the US and Europe take a green lead, some businesses in the Middle East are now trying to catch up on this trend. However, they have yet to define whether becoming ‘green’ can be as attractive as gold in the region.
Starting with simple solutions…
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