The Closet Entrepreneur:
1. Develop your own personal marketing plan - Include your personal mission statement: what on earth are you here for? What do you hope to achieve in your lifetime? Specify your short-tem and long-term goals, and plan your timeline to achieve your goals. Include detailed strategies and action steps, and don’t forget to review your personal marketing plan quarterly.

2. Build up your credibility - In whichever field or industry you’re in, aim to be the best you can be and to offer the best you can give. Make use of every opportunity to learn and hone your skills. Become the expert whom people in your professional field go to for help and advice. Give a lecture, contribute advice and articles to an e-zine, or go join your local community organization.

3. Develop and present your ‘elevator speech’ - An elevator speech is a short, succinct description of what you do, how you do it differently from the others, and the benefits you’re able to provide to your customers. Develop yours today and present it to prospective clients whenever opportunities arise.

4. Contribute your time, talent, and money to charitable causes - Find a charitable cause which you are passionate about and is related to your particular field of expertise. Give it back to society for the help society has given to you. Donate your time by volunteering to do work for free for a local charity. Give your expertise and advice or even donate money to a charitable cause. By doing all these, you’re reinforcing your personal brand and establishing your credibility.

Your personal brand, if managed and developed properly, can become your greatest business asset. Decide today to build up your personal brand, and it’ll go a long way in your entrepreneurial career.

Photo by mleak.

By MrsMoney on October 17th, 2007
In: Tips / Dicas, Posts In English, Brand  | 

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