Niche Biz: Maternity Clothes
Atlanta Journal Constitution:
Expectant moms love Izzy Vahaba.
He’s the owner of Izzy Maternity, a boutique where he specializes in making women look stylish and feel sexy, while their bellies are growing and feet are swelling.
When Maria Link of Tucker, who is 8 months along, shopped during her lunch hour recently, she was surprised to have a man showing her maternity fashions.
‘Do you design all these clothes?’ she asks Vahaba.
He nods and says most of the clothes are his creations.
‘But why maternity?’ Link asks.
It’s a question Vahaba, an animated man with trendy, silver-framed glasses and styled hair, is used to hearing.
Vahaba explains that the fashion bug came naturally to him. His earliest memory is from age 3 when he would pin the hems of wedding dresses his mom made. He laughs when he remembers how his mom worried when he began collecting the European fashion magazine ‘Burda’ and dressing ‘funky.’
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Izzy has some trendy maternity clothes